Wasserman launches a female-focused division, "The Collective"
Wasserman, a global marketing services and representation agency, has announced the formation of The Collective, a new division within the company. The Collective is being launched to raise the visibility of women in sports, entertainment, and culture by delivering unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women.
Further, The Collective will serve as a resource for Wasserman, including its business and clients, so that projects or clients that reach – or have the potential to reach – women can be elevated by the combined expertise and experience of The Collective and benefit from the new division.
Separately, the Wasserman Foundation, a private family foundation led by Casey Wasserman, has committed $1M to fund charitable programs encouraging the growth and development of women in sports and entertainment. These funds will support key non-profit partners already affecting change, including WISE (Women in Sports and Events) and Evolve Entertainment Fund. Concurrently, Wasserman will also lead industry initiatives to increase the number of female agents, data analysts and marketers in the industry.
Lenah Ueltzen-Gabbell, executive vice president of Wasserman EMEA, says; “At Wasserman we understand that to effectively reach women, it is important to tap into the unique knowledge and expertise of women in this industry; The Collective is collaboration of Wasserman’s top marketers, agents and strategists who can best identify and execute on appropriate opportunities for clients, ultimately driving their businesses and the industry as a whole forward.”
Wasserman has always made representation of women a priority and is a pioneer in recognizing the value of building a business in this space. Today, Wasserman represents over 150 of the world’s best women athletes across 21 sports including 56% of the U.S. Women’s National Soccer Team, 26 WNBA players (including 12 #1 Draft picks, six MVPs and 11 2018 All-Stars) and a number of women Olympians who have won a total of 37 gold medals since 2010. A small sampling of Wasserman’s robust roster of athletes includes Morgan Lake, Sue Bird, Mia Hamm, Hilary Knight, Inci Mehmet, Anouk Hoogendijk, Esther Vergeer, Daphne Koster, Katie Ledecky, Simone Manuel, Maya Moore, Alex Morgan, Ibtihaj Muhammad, Megan Rapinoe and Abby Wambach.
Additionally, Wasserman has proven to be a trusted partner to dozens of brands and properties who connect to their audiences through women’s stories.
To learn more about The Collective, please visit www.wearethecollective.com