Establishing and expanding a strategic partnership.
Wasserman began working with Emirates NBD to manage the bank’s golf sponsorship portfolio including the development and execution of the multi-award winning ‘Million Dirham Putt’ activation.
As a result, Wasserman was selected to be a driving force behind the internal Project Management Office for the bank’s Expo 2020 Dubai premier partnership, the largest mega-event ever to come to Dubai. Most recently, Wasserman has been instrumental in establishing ENBD’s sponsorship of the UAE National Paralympic Committee.