Taking the exhilaration of F1 to city centres worldwide.
Wasserman was tasked to increase the awareness of Formula 1 to a level that inspires a new fan base. Embracing this objective, Wasserman brought to life the thrilling world of F1 through various fan festivals that have featured live F1 cars, drivers, global & local music stars, global partner activations, and many other immersive and engaging F1 experiences.
These experiences have been executed in cities all over the world including Shanghai, Abu Dhabi, London, Miami and Los Angeles, each garnering tremendous engagement, reach, and amplification.