Positioning Spotify as the perfect running partner.
It’s no secret that music makes you run faster but to be effective the beats per minute must correctly match your running pace.
We leveraged this idea to create a Spotify web-app that matched people's pace to their perfect playlist and launched it to the world at the Women's Nike 10k in London with a silent disco warm up. We've also helped Spotify position themselves as a trusted and caring brand for emerging talent by launching the Spotify Artist Lounge at the Great Escape festival.