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Building Target’s Brand Love Through Memorable Experiences.

Wasserman evolved Target’s activation strategy by negotiating an exclusive partnership with the MLS and has delivered joy to a new generation of guests across a variety of other seasonal and cultural moments.

Wasserman has executed many one-of-a-kind experiences for the brand such as Target MLS All-Star, Bullseye Fan Zone (Minnesota United FC), Bullseye Lodge, and Target Wonderland.

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