Evolving a partnership strategy to align with new brand messaging and goals.

Wasserman created an evolved sports strategy for Target to meet new brand, customer, and business-partner objectives by negotiating an exclusive partnership with the MLS which integrated an unprecedented 20 different product categories across 14 Target vendors.

As part of the partnership, Wasserman also manages the creation of one-of-a-kind experiences, such as ‘The Target All-Star Game Rally’.

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