Guiding the creation and expansion of their best-in-class partnership portfolio.
As Agency of Record, Wasserman has created an overarching strategy to unite the brand’s value proposition by considering and analyzing all partners and business verticals including 80 properties.
Consequently, Wasserman identified portfolio gaps and created a three-year plan to balance sponsorships and activation among millennials, females and lifestyle including a fully-fledged partnership with Taylor Swift and an entrance into the new category of esports.