Amplifying the Sound of Rum throughout Europe.
As Pan-European AOR, Wasserman has helped Bacardi rum return to volume growth by harnessing the infectious sounds of the Caribbean into a unique music platform.
Our work has spanned on-trade gigs, large-scale festival activations as well as an award-winning social content series featuring A-list talent and headlining Notting Hill Carnival with Major Lazer and UK rap artist Giggs.